It’s the beginning of 2012 and as we’re all aware, this year is supposedly the end of the world. Now while everyone has their own theories on how the world will end, talented photographer Tejal Patni turns things around optimistically as he believes every end leads to a new beginning. He takes this concept of new beginnings to conceptualize a calendar for fashion brand Splash. Heavily influenced by B-movie sci-fi clichés, the calendar asks: are we destined to revisit our same life choices, or will we truly create a new beginning?
Frontpage image for 'Fashion: A New Beginning'












